My journey it’s started after studying Informatics Management at Politeknik Negeri Sriwijaya. I’m began the career as a Graphic Designer, creating over 30 visual projects and marketing materials. Over time, I’m discovered a passion for solving problems through design, not just making things look good.
My transition into UI/UX began at Fortrust Education Services, where I’m focused on user research, usability testing, and improving product efficiency. by sharping my product skill I’m joinning bootcamp for a couple month while freelancing in product design field.
After that I joined Qerja group which is part of Mcash, there I was trusted to handle the jobs.id job and karir.com that vacancy portal project, until the following year I joined one of the fintech startups that focuses on accounting, Bukuku as a senior UI/UX designer until now I am trusted as the UI/UX lead who is responsible for the quality of the product design produced, quite a roller coaster journey, isn't it?
My Career Journey
Thank you to all the people, teams and clients who have been a part of my career journey
Lead UI/UX Designer at PT. Bukuku Solusi Kreatif
May 2024 - Present | Jakarta, Indonesia
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Led and mentored the design team by providing strategic feedback and guidance to ensure high-quality design outputs.
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Defined and maintained an efficient, collaborative design process that improved project efficiency by 30%
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Collaborated cross-functionally with product teams, developers, and stakeholders to align design solutions with business objectives.
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Implemented and maintained a scalable design system that reduced design and development time by 40%.
Sr. UI/UX Designer at PT. Bukuku Solusi Kreatif
April 2023 - April 2024 | Jakarta, Indonesia
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Designing high-fidelity UI and improved user engagement.
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Built a multi-product design system, reducing UI bugs by 25%.
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Collaborated with devs and stakeholders to ensure design accuracy.
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Significantly enhanced the efficiency of Bukuku design team by reducing memory consumption from 80% to 20%. through optimizing design file usage and merging 1,000+ design screens using components and variants
Sr. UI/UX Designer at PT. Dynavolt ID (Project Based)
April 2023 - Present | Jakarta, Indonesia
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Designed an application that helps mechanics claim rewards, which directly correlates with the increase in battery sales.
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Designed an application that assists the company in monitoring sales, reward claims, and disbursements.
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Effectively increased battery sales by up to 30% through collaboration with cross-functional teams to enhance product design and user experience
Product Designer at PT. Qerja Manfaat Bangsa
April 2022 - March 2023 | Jakarta, Indonesia
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Led end-to-end design process, accelerating product launches by 20%.
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Involved in Jobs.id Revamped and Karir.com job portal as part of its transformation initiative—modernizing Indonesia’s first job portal—resulting in a 40% increase in job postings and job seeker applications.
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Revamped the Erika app, a product under Karir.com, to support companies in accurately finding candidates through an end-to-end recruitment process covering job postings, interviews, tests, personality assessments, and consultation.
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Improved the user application experience and implemented a candidate sorting system based on company fit during the “Jobs.id Goes Campus” job fair program, held across 7 universities in 7 cities in Indonesia.
Intern UI/UX Designer at Media Cipta Prestasi
November 2021 - January 2022 | Jakarta, Indonesia
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Designed Flow, IA, wireframes and prototyping user interfaces for Online learning platform
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Collaborate with the team to determine what is needed to build an e learning platform, be it from the needs of the company or users
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Conducting / Involved user research and usability testing
UI/UX Designer at Fortrust Education Services
December 2019 - March 2022 | Jakarta, Indonesia
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Conducted user research and testing to validate design decisions.
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Communicated design concepts and ideas effectively to stakeholders and clients.
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Designed an application that connects education consultants with individuals seeking to study abroad, enhancing the consultation experience, document handling, student visa processing, and campus information access—resulting in a 50% increase in efficiency.
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Designed an application that helps students prepare for TOEFL, TOEIC, and IELTS through online test simulations.
Graphic Designer at Fortrust Education Services
May 2018 - December 2019 | Jakarta, Indonesia
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Delivered 30+ design projects including branding and marketing.
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Enhanced campaign performance through compelling visuals.
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Maintained brand consistency across channels.
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Collaborating with art directors, copywriters, photographers, illustrators, other designers, account executives, web developers and marketing specialists
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Designing and creating various materials such as brochures, posters, corporate identity, packaging, exhibitions, displays, corporate communications, advertising, and multimedia projects
Freelance UI/UX Designer
January 2019 - Present | Jakarta, Indonesia
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Provided UX research and UI design for diverse clients.
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Improved client conversion rates through better UX flows.
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Crafted wireframes and UI designs for clients including Bukopin, Qazwa, Nyapii, Dynavolt, Tabby LLC-FZ, Calo inc, etc
